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Consumer Reports drinks too much of it’s own Kool-Aid

For those three of you who haven’t heard, Toyota has issued a massive recall over a possible sudden acceleration issue that infects the top eight selling models in their lineup. This has started the tongue and keyboards wagging in the automotive press with some rather interesting commentary.

Jake Fisher, and automotive engineer at Consumer Reports stated in an interview to Automotive News that “”Toyota is trying very hard to do the right thing and being bold and having large recalls to portray the fact that they are willing to stop at nothing and spare no expense so nobody gets hurt in their vehicles.” and “Toyota has built this reputation on quality and reliability and safety and being a practical choice.”

Jake, Toyota “trying very hard to do the right thing” would have been addressing the issue when they allegedly knew about it as early as 2004. Having massive recalled 6 years after the problem began surfacing and after multiple people have lost their lives isn’t “trying very hard to do the right thing”

Also, doing a recall and stopping production when you know you are legally required to do so is not the same as doing so voluntarily.

One last thing Consumer Reports, Toyota didn’t build their reputation for quality, you built Toyota’s reputation for quality. Toyota has been having quality issues for years with sludging engines, failing transmissions, exploding camshafts, premature rusting, wheels falling off, and cracking frames, all the while resisting responsibility and blaming consumers. All this time you’ve given them passes for these issues and only jump on the reality train once Toyotas started killing people.

Toyota doesn’t have the reputation for quality you proclaim with anyone who reads just about any publication other than Consumer Reports.

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